A training app that doesn't quit.

Coaching that shows up between sessions.

Pathmarker is the coaching platform that runs in the days between workouts — Strava and Garmin synced, daily logs alive, video form reviews drafted by AI, and a program your athletes actually stay with. Built so your roster sticks with the work, and renews because of it.

Athlete portal Coach dashboard Strava + Garmin sync AI video form review Habit tracking Programs that compound
Get early access Pre-launch · 2026
A coaching stack that fights you

Your athletes train every day.
Your software lives in five different tabs.

Strava for the run. TrainingPeaks for the plan. Notion for the protocol. WhatsApp for the check-ins. A Google Sheet for the spreadsheet you swore you'd stop using. Every app captures one slice of one athlete; nothing sees the whole roster, the whole week, the whole person.

5+
Apps the average online coach juggles per athlete — tracking, programming, messaging, billing, notes. None of them talk to each other.
167 hrs
Of the 168-hour week, only one is the session. The other 167 are where adherence is won or lost, and where your software stops watching.
#1
Cited reason athletes leave a coach in retention surveys: "I felt like I was on my own." The session was fine. The week wasn't.
The cost of the stack

You're paid for the relationship.
Your software is built for the workout.

Solo coaching businesses live on monthly retainers. Athletes don't leave because the program is bad — they leave because somewhere around month four, the coaching stopped feeling personal, and the tools you handed them are the proof.

  • i.
    Your athlete trained, logged it, slipped on nutrition, slept badly — and none of it is on one screen.Strava saw the run. The food app saw the macros. The sleep tracker saw the night. You see what they remember to tell you.
  • ii.
    Form correction is asynchronous and lossy.Athlete sends a clip; you watch it; you write three paragraphs explaining where the bar drifted. Half of that doesn't land in text.
  • iii.
    Hours go to copy-pasting between tabs.Pull the workout from Strava. Note it in the spreadsheet. Cross-reference last week's notes. Type the check-in. Send via WhatsApp. Repeat thirty times.
  • iv.
    Programs live as PDFs that go stale the moment you send them.The athlete's life changed. The program didn't. The next revision is buried in your drafts folder.
  • v.
    The coach burnout is built into the workflow.Every additional athlete adds five new check-ins, three new tabs, an extra hour of evening admin. You hit your ceiling at thirty athletes — not because of programming time, but because of the stack.
The economics of staying with them

Athletes who stay are athletes
who progress.

$25K/yr

in retained revenue — what a 14-point retention lift (66% industry baseline → 80% personal-training-studio benchmark) earns a 50-athlete coach at $300/month. That's 7 athletes you would have lost, retained every year. Compounding.

~7 hrs/week

of admin overhead reclaimed for a 50-athlete coach — a full coaching day each week — as Pathmarker collapses the 5+ apps described above into one platform: video form review, wearable data, check-ins and programs all in one place. Workflow estimate against the same reference roster as the renewal math above.4

~80%
Annual retention at personal-training studios — coach-led, relationship-driven, the benchmark for high-touch coaching.1
66%
Industry-average annual retention across fitness facilities. The baseline most coaches sit just above.1
~95%
Peloton's sustained 12-month retention as monthly workouts rose from 7.5 to 11.5 — the cleanest published engagement→retention curve in fitness subscription.2
+51%
Longer that group-program participants stay versus solo (35 vs 23 months, across 601 facilities) — community and cohort mechanics at work.3
~3.5 hrs
Cross-app data aggregation — Strava, Garmin, Whoop, Oura and the spreadsheet collapse into one chart per athlete.
~1.5 hrs
Video form review — narrate over the clip and the AI structures the cues. No editing, no annotating, no writing three paragraphs.
~1.5 hrs
Program upkeep — programs live in-app and adjust to the athlete's week. No PDF revisions buried in a drafts folder.
~1 hr
Between-session check-ins — adherence, sleep and recovery surface on one chart instead of WhatsApp, email and a log.

Engagement is the mechanism. Retention is the proof.

1Health & Fitness Association, 2025 Global Report — industry-wide retention benchmarks across fitness facilities and personal-training studios.
2Peloton, FY17–FY19 shareholder letters via SEC filings — 12-month subscription retention sustained at ~95% as average monthly workouts rose.
3Glofox multi-facility retention analysis (n=601) — group-program retention vs. solo trainees.
4Workflow-time estimate against a 50-athlete reference roster, anchored on the multi-tool stack overhead described in "A coaching stack that fights you" above and industry-survey workflow baselines for online coaching. Per-surface methodology available on request.
The signature feature

Film. Talk. Done.
AI handles the rest.

The hardest part of remote coaching isn't writing the program — it's correcting form when you're not in the room. Pathmarker's video form review collapses the whole loop into ninety seconds of your time.

  • 1

    Film the rep.

    Phone propped, athlete in frame — or a clip the athlete sent you. One take. Doesn't need to be pretty.

  • 2

    Talk over the clip.

    Narrate what you're seeing in real time. "Hip's drifting back at the bottom." "Knee tracking is clean." "Want a quarter-inch wider stance." Just coach.

  • 3

    AI structures the notes.

    Your narration is transcribed and parsed by a prompt tuned for form review — pulled apart into do's and don't's with timestamps back to the video.

  • 4

    Athlete gets the annotated clip.

    Video + structured notes land in their inbox. They can rewatch a single cue without scrubbing through your whole commentary. The correction is filed under the exercise for next time.

Annotated output — example
Back squat — working set 3 of 4
  • 0:04Bar path stays vertical through the descent.
  • 0:08Knees track inside the foot at the bottom of rep 2.
  • 0:14Hip hinge initiated cleanly — back stays neutral.
  • 0:21Heel lifts on rep 3 — cue ankle dorsiflexion or check stance width.
  • 0:27Lockout deliberate, no spinal extension.
Auto-generated from coach narration. Reviewed by you before it sends.
The apps your athletes already use, on one chart

Strava, Garmin, Whoop, Oura —
all flowing into one athlete.

You don't migrate your athletes off the tracking they love. Pathmarker pulls the data in, normalizes it onto a single longitudinal record, and gives you the trends your athlete keeps forgetting to mention.

Activity sync
Strava
Every ride, run, swim, and walk — pulled in continuously via OAuth. Pace, power, heart rate, segments, perceived effort.
Activity + sleep
Garmin
Workouts, daily HRV, sleep stages, body battery, training load — the full Connect IQ surface, on your athlete's chart.
Recovery
Whoop
Recovery score, strain, sleep performance — the trends that tell you when an athlete needs a lighter week before they ask.
Sleep + readiness
Oura
Sleep architecture, readiness score, temperature deviation — cycle and recovery data, alongside the work.
Training import
TrainingPeaks
Bring your existing TrainingPeaks programs in via export. Workouts, structured intervals, and athlete history land on the timeline.
Holistic
Apple Health
For athletes who live in the Apple ecosystem — workouts, heart-rate trends, sleep, and weight, with the privacy boundaries the platform expects.
Manual capture
Daily log
For the things wearables miss: nutrition adherence, mood, soreness, life stress. One sticky day-scrubber view, not five separate trackers.
Coming on launch
Wahoo · Coros · Polar
Additional device integrations land at general availability. Tell us your stack on the waitlist form and we'll prioritise by demand.
Your athlete keeps their tracking app. You get the data. Every integration is OAuth-based and revocable; nothing is scraped, nothing is stored without consent. The athlete-side view shows them what's flowing where, and to whom. The whole point is one chart, not one more app.
Between sessions · how the coaching shows up

What coaching looks like
when the session ends.

The session is one hour. The week is 167. These are the four surfaces that run in the gap — quiet by default, in front of the athlete the moment they open the app, and feeding straight back to your dashboard.

Why us

Built by the team behind Pathmarker for clinics.

Pathmarker started as the continuous-care platform for Canadian longevity clinics — the same fundamental problem: a relationship that's paid for monthly, where the relationship lives in the days between the structured touchpoints, and where existing software only sees the touchpoints.

Coaching is that problem in athletic vocabulary. The athlete's training week is the patient's healthspan year. The form-review video is the lab interpretation. The daily log is the daily log. The infrastructure we built for clinics — longitudinal records, programs that version, an AI that drafts but never decides, consent boundaries enforced in code — is the same infrastructure coaches need.

We're building the coaching surface alongside the clinic surface, with the founding coaches we sign on early shaping what ships. If you're building a roster you actually want to keep — not just scale — we'd like to build with you.

See Pathmarker for clinics
Get early access

Build with us.
The first coaches in shape what ships.

Pre-launch. No credit card. No drip campaign. We'll reach out as we open the platform to small batches of coaches and let you in before public launch. The waitlist is genuinely how we prioritise.

We use your details only to invite you to early access and to prioritise integrations — never sold, never spammed. One-click unsubscribe in every email. Questions: coaches@pathmarker.ca.